Lessons Learned: Follow Hashtags and Hootsuite
Previously, I mentioned that you can utilize Hootsuite to monitor hashtags in social networks like Twitter and LinkedIn. Just be aware that the service may not track hashtags as you expect. Let's take a closer look at using Hootsuite and tracking hashtags.
Background
In the event mentioned previously (Lessons Learned: Responsive Design and the SU4T Website), a hashtag was used by participants to submit transportation-related selfies. Hootsuite worked well for monitoring submissions to Twitter, Facebook, and LinkedIn during the day of the event. But when the committee went back a few days later to review the selfies and choose the prize winners, the hashtag feeds were blank.
Access the Hashtag Submissions
It turned out that the selfies were still online. They were accessible through the respective social networks using their hashtag search features.
- Twitter – https://twitter.com/hashtag/su4tfm
- Facebook – https://www.facebook.com/hashtag/su4tfm
- LinkedIn – https://instagram.com/explore/tags/su4tfm
So there appears to be some limitation in Hootsuite that makes it so only the hashtags for the current day only show up.
Final Thoughts
In addition to learning more about Hootsuite, I realized that it's best to pull the data that you need. Saving all the selfies as they came in could have saved me from that mini panic attack when the hashtag feeds in Hootsuite were blank. Plus, there's always the chance that the contest participates could pull their submission offline before the final selections were made.
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